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In the Quantum Theory of Truthiness, truthitude is any measurement of pure truth. The Colbert is the unit used to describe Pure truth. Truthitude is used to express the magnitude of a truthicule in pure truth, but can also be adapted to describe quantum truthic structures like that of Stephen Colbert, whose truthitude is the horizontal asymptote of the graph of pure truth vs truthiosity. Truthitude can be applied to inanimate objects in addition to people.