New Federalism Advocates

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Rove Strategery Paper Found in Nixon Papers, Copyright 2007 The New York Times Company, July 14, 2007, By SHERYL GAY STOLBERG


Karl Rove in 1973 from a strategery paper

Mr. Rove, then a 22-year-old aide on Capitol Hill, was planning a run to become chairman of the College Republicans


nine-page typed outline — on how to strengthen the Republican Party by motivating students


Anne Armstrong, co-chairman of the Republican National Committee and then counselor to Nixon

which was kept due to Nixon's ability to see the great potential of a future Republican statesman


The document, intended to develop an election program for the 1974 midterm campaigns, suggests that even then, Mr. Rove had a keen eye for organization, and a propensity for slicing and dicing the electorate, the kind of microtargeting that has since become a hallmark of his campaigns.

In his memorandum, Mr. Rove offered suggestions, from having college Republican clubs show “nonpolitical films for fund-raising (e.g. John Wayne flicks, ‘Reefer Madness’)” to developing a “Student Guide to Lobbying” with a “forward by Bush/Nixon.” That, of course, would be the elder George Bush, then chairman of the Republican National Committee, through whom Mr. Rove first met the current occupant of the White House.

Mr. Rove’s memorandum also proposes building a group of “New Federalism Advocates,” modeled on “Friends of Nixon,” a Nixon campaign committee. The group would have representatives from each state who, Mr. Rove suggested, could meet in Washington for “extensive briefings” with top administration officials like John D. Ehrlichman and H. R. Haldeman.


“Appreciate anything you might be able to do for me,” he wrote, on simple stationery with only his name, Karl C. Rove, at the top. “I have taken the liberty of enclosing the rough outline of my platform. Of special interest is the ‘New Federalism Advocates’ mentioned in the campaign section.”

Mrs. Armstrong went on to become an ambassador to Britain, and then returned to Texas, where she owns a ranch — the very same ranch where Vice President Dick Cheney accidentally shot a fellow hunter last year. Mr. Rove said he went hunting there every year.

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