- 1. a way for a person, institution or agency to emerge from a scandal, by changing its image by changing its name.
- Example: After Hurricane Katrina, F.E.M.A. should rename itself the Storm, Accident and Viral Emergency, Unconditional Relief Support and Emendation of Loss Federation. (S.A.V.E. U.R.-S.E.L.F.)
Name Game was The Wørd for May 3, 2006.