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Jonah Lehrer

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Jonah Lehrer
has been a guest of The Colbert Report
and got nailed in the process


February 5, 2009 NailingEdit

EmmyAwardWinningTCR2


  • book: "How We Decide"
  • wrote a book ab out neuroscience of decision-making, which is just a fancy way of saying rock, paper scissors
  • emotional brain: generates gut (truth)
  • rational brain: pre-frontal (fact)
  • the emotional side doesn't have to listen to you
  • humans love being certain
    • filter the world to confirm
    • not being certain is not comforting
  • preconceived notions
  • conservatives watch FOX
  • liberals watch MSNBC
  • shut-ins watch CNN
  • gut takes in more than we are aware of
  • gut is prescient
  • can we tailor our thoughts or can our thoughts tailor us
  • for Plato, he said: rational charioteers
    • today we say "elephants"
  • elephants can be hooked up to chariots
  • every time Dr. Colbert makes a rational decision he gets angry with himself
  • grocery shopping can be confusing
  • pure rationality is a disease
  • emotional brain has questions too
    • how dare you?
    • where do get off?
    • who are you looking at?

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