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I'm assuming here that 2m4m actually refers to a gay three-way. It seems implied, if "m4m" is "man looking for a man, "2m4m" is "two men looking for a man." It could, however, also refer to a man looking for another man twice. Or two men times four men. It's hard to know exactly how freaky the NOM equation could get.
Let's hope for the best of all possible outcomes from this dumbass marketing campaign: a dramatic uptick in people getting together for group sex. You only go around once, people.
By Andy Cobb.
Check out more satire by Andy Cobb here, with the mighty Public Service Administration: