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was featured by Dr. Stephen T. Colbert, D.F.A. on "The Wørd" segment of "The Colbert Report"
For all wørds featured, click here, for's dictionary, click here.

Branding (marketing technique)

1. what the War on Terror needs

Branding was The Wørd for April 18, 2007.

Antonym: Unbranding, to give an idea or movement an ideological makeover by replacing the negative associations with associations youths would consider positive. (see: Battle Cry Campaign)

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