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The "Bradley Effect" refers to the fact that white liberals will SAY they are going to vote for the black guy, but when they are in the privacy of the voting booth, they vote for the white guy.
Thus, McCain will defeat Obama, no matter what the polls say before hand or the disgruntled say afterward.
The effect is named for General Omar Bradley, who served our nation during The Good War. No one is sure why his name came to be associated with this phenomenon.