Co-opt (verb)

1. when the rightful owner of a word or idea reclaims it from the "johnny-come-latelys" who want to be associated with the definition, which has been intelligently designed only for the Chosen People.

Example

• when German liberals restored the word "socialist" for their Nazi Party
• when Republicans reclaimed the word "liberty" for their brothers in ideology: Libertarians

"Co-opt"
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